Where does the games industry go next? And how can you forge a future for your company? Get answers to these questions – and more – from the industry's top names by watching the video of our exclusive MMOG Web broadcast. The conference, which took place on 1st June, was a great success – and featured well-known speakers from NCSoft, Sony Online and ArenaNet. Register now - and start learning from the leaders!

In the games industry, it's not just players who need forward thinking and fast reactions. Everyone from business leaders and CFOs to publishers and developers needs savvy and quick wits about them. It's a competitive and highly unpredictable market out there. So, what better way to hone your skills than to get inside information from those at the top? IBM is organising a series of four Interactive Web broadcasts featuring some of the industry's most famous speakers. The first of these took place on 1^st June 2005 - and focused on MMOG. Watch the video now - and discover how to get ahead in games. You can also post your comments and find out what others are saying about the conference on the conference blog.

Keep informed about news and events from the world of On Demand
Games — and get your free white paper 'Online games e-infrastructure'.

Our speakers share their insider views and vision in three exclusive talks about MMOGs. All speeches are conducted in English. Why and how should you develop MMOGs? How can you build a community? And how can you minimise risk?

The potential behind massively multiplayer online games

Geoffrey Heath, CEO NCsoft Europe, and Stephen Reid, NCsoft Europe Content and Community Manager, examines the business potential of MMOGs - and considers how best to market them.

Key themes

• From multiplayer to massively multiplayer: an analysis of the business potential (vs risks) behind the games.
• Marketing for Europe (including a comparison with US and Korean marketing strategies).
• Community building: how to attract the audience and generate lasting interest.

How IBM solutions helped develop a new genre of massively multiplayer games

Chris Chung, now of NCsoft, speaks about the development of "Guild Wars", which he experienced first-hand in his time as business manager at ArenaNet.

Key themes

• What are the major technical challenges in launching a competitive online role playing game?
• How did IBM solutions help overcome these challenges?
• Does Guild Wars represent an alternate business model for massively multiplayer games?

The Devil is in the details

Renowned speaker and Chief Creative Officer at Sony Online Entertainment, Raph Koster looks at how to conceive the MMOG ideal: a persistent world where players can make change in their environment.

Key themes

• What should be accomplished before reaching this level of detail?
• What is the ideal working environment for creating the next generation MMOG?