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Welcome to our first issue of IdeaWatch Auto newsletter, IBM's insights into the automotive industry. To receive
future issues, please subscribe. Feature Story IBM CEO Study: The Automotive Point of View
How do you build a successful auto enterprise of the future when it seems that there are major challenges and changes
occurring almost every day? Market and economic challenges are forcing executives to re-evaluate their approach in
building a successful enterprise. Some of the influencing factors include the ability to participate effectively in a globally
integrated market place, addressing new customers while satisfying current customers, and driving corporate social responsibility.
But how does one begin to gather insight and experience from this industry and beyond?
IBM spoke to over 1,000 executives worldwide; among which were nearly 60 from the automotive industry. We compared
the auto executives’ views on the enterprise of the future with those of other industry CEOs and have outlined
the characteristics of a successful auto enterprise of the future. We also reviewed the differences between outperforming
and underperforming enterprises in the global automotive industry. Click here to find out more .
Latest news and views
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RFID-enabled returnable container management solution to a chronic and wasteful automotive industry problem
Misplaced or lost containers have been an issue that the automotive industry has faced for several decades though it
was not until recently that waste in this area has received executive attention.
Learn more about the challenges and opportunities of tracking returnable containers in the automotive industry. Through
IBM research, we have identified the business issues in container management and offer a process and technical solution that
incorporates radio frequency identification (RFID) and asset management software. Explore the business benefits for
returnable container tracking with RFID technology.
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Performance in reserve: Protecting and extending automotive spare parts profitability by managing complexity
Spare parts sales offer a sizeable opportunity for automotive OEMs to help them understand their customers, optimize
supply chains, improve collaboration and strengthen competitiveness. Discover how new strategies, transformed processes and
next generation technology can help to minimize the challenges and reduce complexity.
IBM
takes a deeper look
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Mastering carbon management: Balancing trade-offs to optimize supply chain efficiencies
As the planet heats up, so do regulatory mandates to reduce greenhouse gas emissions worldwide. Much of the opportunity
to address CO2 emissions rests on the supply chain, compelling companies to look for new approaches to managing carbon
effectively – from sourcing and production, to distribution and product afterlife.
The trade-offs in the supply chain are no longer just about cost, service and quality – but cost, service, quality
and carbon. By incorporating carbon reduction into their overall SCM strategy, companies can help reduce their environmental
emissions footprint, strengthen their brand image and develop competitive advantage.
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Upcoming events
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SAE Convergence Conference
October 20 - 22, 2008
For over 30 years, the Convergence® Conference and Exhibition has served the automotive and transportation electronics
community by delivering relevant technology solutions and an electrifying line-up of invited speakers and presenters addressing
"hot-button" topics. Taking place biennially in Detroit, Michigan-right in the heart of the global automotive technical
center-Convergence has earned world-wide recognition as the premier transportation electronics event attracting over 8,000
leading executives, engineers and technologists from around the globe. IBM will be exhibiting our solutions in the area of
design, development, deployment and maintenance of embedded systems.
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PLM Road Map 2008
The "PLM Road Map 2008" is a strategic conference focused on the critical trade-offs shaping product development.
Peter Robison, IBM's, Director of PLM Solutions for IBM's Global Automotive Industry will be a keynote speaker on "Model
Driven Systems Engineering" at this event produced by Collaborative Product Development Associates.
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You received this e-mail because you are subscribed to IBM's IdeaWatch Automotive Newsletter as: MICHAEL.DORFMUELLER@DE.IBM.COM
© International Business Machines Corporation 2008. All rights reserved.
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