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zTips Newsletter for Business Partners

 
January 2009  

A note from Steve Early, Business Unit Executive - System z Software Sales

We had another successful year for System z Software channels.  Many of our Business Partners turned in terrific performances across the globe, which shows what committed sellers can do in a difficult economy.

In 2008, we made several investments in our channel program, including greater access for Business Partners to our demonstration systems, development of a channels enablement road map, establishment of an external System z Software web site for our Business Partners, publication of a regular zTips newsletter, co-marketing funding and improved program terms in various countries.

Be sure to check out the new z101 online learning course below!

My hope is to see the investments made by both of us over the past 12 months manifest itself into a fast start in 2009 for all of us and another record-setting year, from a business results standpoint!!

Steve

A note from Eric Baxley, Director - System z Software Marketing

As we begin a new year, I thought I'd take a moment to re-cap some key points from 2008:

  • Introduction of 2 new models: 
    • the z10 Enterprise Class (50% faster, 70% more capacity and 3x the memory of predecessors)
    • and z10 Business Class (40% faster, 50% more total capacity and 2x the maximum memory compared to the z9 Business Class)
  • Several new System z Software announcements - including Cognos on z and new Enterprise Modernization solutions for System z
  • According to IDC, since 2000 IBM System z market share has nearly doubled - growing from 17% to 32% (over that time, HP and Sun have lost market share)
  • From an ISV perspective, we've had tremendous success:
    • over 600 new applications and more than 100 new ISVs in 2008
    • over 2,450 applications on System z Linux, 15% growth in 2008
    • over 1,400 ISVs are building applications for System z
    • over 5,000 applications are available on System z
  • On the Academics front
    • over 50,000 students are being educated world-wide, adding 10,000 more in China by 2010
    • 500 schools are enrolled globally as of August 2008, 900% growth in 2 years (2,000% increase since 2003 with 50+% outisde of the US)

It's never been a more exciting time to be a part of the mainframe market!   Together IBM and our Business Partners can continue the drumbeat and build on this success in 2009.

Good selling - Eric



Top Stories

  HATS 3270 Self-Study Guides
Our core HATS 3270 labs have been updated to HATS v7.5, these are the same guides we use at the various IBM events worldwide.  The systems we access are available on the Internet providing  a great way to teach yourself the various HATS product features.  To access these updated self guided labs, click here
  IBM System z Education: z101 - New Online Class!
Where Learning to Sell System z Begins

 

Are you interested in driving more System z opportunities ?  Need a System z refresh ?  If so, then z101: The Value and Differentiation of System z, a new virtual learning course,  is available for you.  Hear  IBM executive leaders, including Steve Mills, tell you  why they care about the mainframe – “the” franchise of the IBM company -  and why it is important to you.

In this course, you'll learn:

  • How to include the mainframe in your discussions with customers
  • How knowing the mainframe can help you sell more software
  • How to bust the myth that the mainframe is “old, expensive, and hard to use”
  • How to position System z as a modern, cost-effective, and easy-to-use solution for your customers
  • How the mainframe is similar to and yet different from a distributed system environment
  • What's behind the doors of the mainframe
  • How System z runs modern workloads and is used as a data server, an application server, and a management hub
  • Why System z often has the lowest total cost of ownership


Learn more by visiting the IBM System z Software Learning Web Page.  You can download z101 course modules from this page and  begin your  learning  (play the games, watch the videos, listen to the audios, self-test your knowledge). 

Note:  This class is a pre-req to the System z Software Top Gun virtual learning class.

Click here to learn more
  More Resources: Tivoli Service Management Center for System z
Learn more at the Tivoli Knowledge Center
  Present your Experiences at IDUG Europe 2009
And receive a complementary conference registration

Call for presentations deadline is February 27, 2009.

Hans Misers one of our System z Business Partners from Competence Partners in Belgium is the new chair of IDUG 2009 - Europe. IDUG 2009 will be in Rome, Italy. 

Be sure to mark your calendar now for 5-9 October 2009.  This is a prestigious DB2 educational, networking event poviding multiple business opportunites for our System z and DB2 for z/OS partners. 

For more information on IDUG Europe 2009

Events

  Upcoming Conferences
  • 2009:
More Events
  System z Software Enablement
  •  Improving your TCO by moving to Linux on System z
    • 1/2 day (no charge) - open to customers, business partners and IBMers
    • Kansas City, MO February 3, 2009
    • Charlotte, NC February 10, 2009 
    • Learn how using the mainframe to consolidate Linux workloads can help give you a more flexible, cost-efficient environment. 
    • Details and to register
  • Technical Briefing - System z Skills Update:  Modernizing and Optimizing the Mainframe
    • April 28:   1/2 Day in Austin, TX (no charge)
    • Open to customers, business partners and IBMers
    • This briefing provides an in-depth look at a System z environment today and at some of the challenges and opportunities facing enterprise IT. We will discuss the skills, tools, and techniques necessary to build Web-based and service-oriented environments; how new techniques of virtualization enable hardware and software consolidation; simplification of administration; and overall cost savings.
    • Details and to register
  • Application Integration for CICS and IMS applications in a Smart SOA
    • March 5:  1/2 Day in Dallas, TX (no charge)
    • Open to customers, business partners and IBMers
    • Learn how your mainframe can be used to integrate applications across platforms, existing CICS and IMS apps and new workloads, to support a Service Oriented Architecture (SOA).
    • Details and to register
  • Upcoming System z Software Top Gun classes in 2009:  Schedule is still being defined for 2009, check out the System z Software Top Gun site for more information.
    • IBM TGVL:  System z Software Foundation
      • February 3-6, 2009
      • Do you need high quality, role based, live, interactive sales education?  Is travel an issue for you?  Then TOP GUN Virtual Learning (TGVL) may be just what you need!  The TOP GUN team has completely re-architected the well-known, face-to-face TOP GUN classes to adapt to the virtual environment!! 
More System z Software Enablement
© International Business Machines Corporation 2008. All rights reserved.  
 
 
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Spotlight
Pulse 2009 registration is open
  • Big value from Pulse:  Discounted partner registration fee of $1395
  • Invite your customers to register and save money with the early-bird discount
  • Qualify to win a Tivoli Business Partner award by submitting your nomination for Tivoli on z on or before January 16, 2009
  • Plan to attend the complimentary IBM Tivoli Business Partner SummitAccelerating Business Partner Growth.

Register today!

Impact 2009

Join us at IMPACT 2009 - May 3-8 in Las Vegas.  The Smart SOA approach is about achieving smarter business outcomes and this year's elite event provides an ideal venue to help you attain your business goals.

Business Partner Sponsorships:  Check out the exciting Impact 2009 Sponsorships and new marketing Promotional Opportunities to help you get the most out of your conference experience.

Call for speakers now open:  deadline is January 16, 2009


Register for Impact today!

Rational Software Conference 2009
Join us and the 4000+ Rational customers, Business Partners, and industry experts!  Learn from any of the 300+ technical sessions; measure your skills through free TSM and/or Certification exams.  Become a sponsor - generate sales leads and position your company as a strong IBM Rational partner and a thought leader! 
Register for RSC today!


Important Links
arrow System z Software site on PartnerWorld
arrow IBM Destination z
arrow System z Hardware site on PartnerWorld
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