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zTips Newsletter for Business Partners

 
May 2009  

Note from Steve Early - Business Unit Executive, System z software Channel Sales

Similar to most organizations around the world, our first quarter System z Software channels business was impacted by the market slowdown.  While our results were mixed, we did not achieve our objectives.  I'm confident, however, we can regain our momentum in 2Q and get back on track for the year.  The good news -- many clients delayed decisions rather than choosing competitive solutions.  While we have industry-leading software solutions, our cllients are being very cautious with respect to investment decisions.  They are willing to invest in projects which fall within their budgets and provide short-term payback, but purchasing decisions are taking longer to make and they are being closely scrutinized by senior management.  This requires us to engage early, target the right decision makers and clearly demonstrate the value we provide while minimizing the risk.

Our challenge this quarter is two-fold:

  • follow-up on slipped transactions to get them closed early in the quarter,
  • and continue to execute demand generation activities designed to build incremental pipeline and position us for success the remainder of the year. 

Our marketing colleagues have developed sales plays and marketing campaigns designed to help us in this activity.  Work with your IBM channels rep to develop a plan which leverages the resources available, such as TCO analyses, Portfolio Reviews and Infrastructure Architecture Workshops, and gets us back on track during the second quarter.  With the strength of our portfolio, a better articulation of our high-value business offerings and good execution on our strategy, we have the ability to stand apart from our competitors and help clients solve their most pressing business challenges. 

You're the best in the industry -- we're counting on you to come through with a strong quarter.  Good luck and good selling.

Steve



Top Stories

  Webcast replay: Modernize your enterprise - an analyst perspective to maintaining, extending and integrating with IBM Rational on System z
In today’s economic times to “do more with less” and “reduce costs” themes, utilizing a roadmap to modernize applications, organizations can decrease maintenance costs, increase agility and respond to prevailing business challenges is a must. Rational solutions for System z provide the capabilities needed to speed software delivery, integrate across silos and simplify complexity, harvest and extend existing code and data for new services, and use existing staff to leverage new workloads on the mainframe with modern technologies like Web 2.0 and SOA. Listen here
  CICS Transaction Server 4.1 Open Beta is now available

The CICS TS 4.1 Open Beta program is now available to help you and your customers begin to explore ways to better Compete, Comply, Control using CICS Transaction Server 4.1.

Key enhancements in CICS TS V4.1 include:

  • The ability to Compete with RESTful Web Services and Atom support that helps position CICS for participation in modern web 2.0 architectures and development models.
  • The ability to Comply using CICS event technology which enables CICS to be configured to feed event processing engines and business dashboards, without the need for application change.
  • The ability to Control with a far more powerful tooling environment to help skilled IT staff be more productive and provide 
To participate in the beta, click here
  New Tivoli z Resources on PartnerWorld

We've launched a new resource for z partners interested in selling Tivoli z products! This page includes links to Tivoli:

  • training,
  • marketing,
  • communications,
  • and other resources, including the NEW Solution Sales Guides. 
The Solution Sales Guides are one-page documents designed to help you and your sales team quickly understand the positioning and messaging, identify target customers, and begin conversations around some targeted Tivoli z solutions. Each Solution Sales Guide is accompanied by a Customer Brief you can send to your customers as a follow-up to initial qualifying conversations. Access the new Tivoli z Info!
  Announcing System z Software Roadmap for Learning
Our Global Business Partner Community demands responsive, point-of-need learning and the ability to rapidly access learning activities to build knowledge and skill.  Because of the expanding virtual learning environments available to our community today, an interactive and easy-to-use System z roadmap was created.   The modular framework focuses on the concepts of network-centric learning that actively engages the learner and fosters an individualized learning pace.  This roadmap should be used as your guide for working towards a successful educational outcome in helping to sell and support System z software.

Topics Covered in the System z Learning Roadmap
  • Mandatory Learning Activity (additional details forthcoming on why these learning activities are becoming mandatory)
  • z101 - An Introduction to the Value and Differentiation of System z
  • TopGun (Face to Face and Virtual)
  • System z Foundation Sales Mastery Test
  • Optional Learning Activity
  • Brand Learning Roadmaps (Information Management, Rational, WebSphere, Tivioli)
  • Brand Sales Mastery Tests
  • zSoftware Configuration and Pricing
  • z Differentiation
  • Mainframe Value
  • TCO, Sales Strategy, RTM
  • zSSR Sales Training Learning Modules
Future Enhancements will include:
  • Deep Skill, Technical Learning
  • Technical Certifications


We hope that you find the new 'Roadmap for Learning' framework a valuable and useful tool for System z education.  You can be assured that as new material is made available or new products are announced learning activities will be added or enhanced.  Our challenge to you is to start using this roadmap today and inform us of your learning experience.  

If you have any questions, please content Bob Johnson:  ROBERTJ@US.IBM.COM. 

Click here to access the Roadmap
  System z value for a smarter planet

This document describes the value that System z (both HW and SW) brings to the 4 smarter planet themes: Dynamic Infrastructure, Smart Work, New Intelligence and Green & Beyond.

This document is available off of both the System z software marketing and selling pages.

click here to access the PDF

Events

  Upcoming Conferences
2009 Conferences: More Events
  System z Software Enablement
More System z Software Enablement
  Upcoming Teleconferences & Webcasts

 Open to Business Partners, customers and IBMers

How to Thrive in a Recession! Cut costs and boosts business resilience with DB2 for z/OS and SAP!
Teleconference: May 5, 2009

 

  • Join IBM for this informative teleconference to learn how to maximize your SAP and DB2 investment to thrive in turbulent times. In most large companies, IBM System z, DB2 for z/OS and DS8000 play a central and increasing role at the heart of IT infrastructures. You’ll hear how the unique integration between System z, DB2 for z/OS DS8000 and SAP support your most mission critical enterprise applications with scalability, availability, and businesses resilience is unmatched in the industry. See how DB2 9 for z/OS continues driving even more value for your SAP environments. Hear how other companies are leveraging the technical advantages of DB2, System z, and SAP to keep up with ever increasing demands on the IT infrastructure, while saving money, resources and boosting resilience.

IMS 10 Connectivity Enhancements and the IMS Connect API
Teleconference: May 12, 2009

  • IMS Connect, the TCP/IP gateway to IMS transactions, operations, and now data, has been significantly enhanced in the areas of reconnect, reroute, client options and sessions, transaction expiration and early flood monitoring. In this teleconference learn how these enhancements, together with the IMS Connect API, which simplifies IMS Connect client application development, position IMS Connect as the foundation for all future IMS connectivity.

Tivoli System z Storage - Technical Update on Tivoli Storage Family "What’s New"
Teleconference: May 14, 2009

  • Join us for this complimentary session for an overview of IBM’s strategy for managing z/OS® storage environments. We’ll discuss details about each layer of the z/OS storage management strategy: Process management, IBM Service Management foundation and operational management. We’ll show how the strategic z/OS storage management product, OMEGAMON® XE for Storage, fits into the strategy and how the rest of the Tivoli® z/OS storage management portfolio works together to address common z/OS storage tasks and resolve problems. We’ll also give you a brief review of the new Tivoli Service Management Center for System z™.

Simplify the change, management and deployment of distributed and mainframe software assets
Teleconference: May 27, 2009

  • These economic times are challenging for any business to find ways to remain productive and yet cut costs. Organizations operate under the need to reduce their IT costs within the constraints of existing technology and its high maintenance costs. IBM provides change and release management solutions that help businesses lower their software development costs and increase operational efficiencies, while gaining time-to-market with less project risk through repeatable and automatic tooling that work across platforms. With a solution that works on System z to distributed platforms, all developers utilize a common process for ease of learning and productivity. Avoid components in production getting out of sync. We’ll show how our solutions can reduce your yearly maintenance budget while providing the business value high-quality solutions of change management, configuration management and build release tools that you insist upon within your development life-cycle.
View all upcoming teleconferences
© International Business Machines Corporation 2008. All rights reserved.  
 
 
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Spotlight
Rational Software Conference 2009

Join us and the 4000+ Rational customers, Business Partners, and industry experts!  Learn from any of the 300+ technical sessions; measure your skills through free TSM and/or Certification exams.  Become a sponsor - generate sales leads and position your company as a strong IBM Rational partner and a thought leader.


Register for RSC today!

Information on Demand 2009 Conference
Announcing the opening of registration for the premier IBM global event featuring Information On Demand and leading-edge solutions across IBM software, hardware and services. At  Information On Demand 2009, we will host over 7000 attendees who are serious about achieving smarter business outcomes. We invite you and your customers to join us October 25 - 29, in Las Vegas at the Mandalay Bay Convention Center.  
Register for IOD here!


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