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zTips Newsletter for Business Partners

 
September 2009  

A note from Steve Early, Business Unit Executive, System z software channel sales

The summer, which seemed like it just arrived, is soon to leave us.  This brings up three thoughts:

  • Memories of summer vacation
  • Our children facing school start-up
  • The third quarter is rapidly coming to an end

As mentioned last month, we had a good second quarter and are hopefully leveraging the momentum to do the same in the third quarter.  The economy is picking up in many parts of the world, and our customers are once again making purchase decisions.  Make sure you put a good business case together, deliver it to the decision maker(s) and ask for the order.  With the best product set and sales channel in the industry, we can't be beat when we execute properly.

Co-marketing funding is available in each country around the world.  With this funding, IBM and the Business Partner firm split the costs associated with approved campaigns.  It's a great way to identify new sales opportunities and generate incremental revenue.  See your IBM channels representative for further details.

Please be sure to review the article on the newly-announced System z software widget for Business Partners.  It's a great tool which should provide you with the information needed to address customer issues and close business.  Good luck and good selling the rest of the quarter.

Steve



Top Stories

  System z software widget for Business Partners!
This sales tool is designed based on input from our System z Software sellers and Business Partners. A small Web application that sits on your desktop, the widget acts as a real-time feed providing up-to-the-minute information on news, events, sales collateral, tools, education, and resources.

The System z Software Business Partner widget uses headlines to describe the content navigation through solution focus areas or brand. To launch the material, the application uses your browser to go to a Web link to obtain the specific information.

While this widget was created for the Americas, any country that speaks/reads english can use this.

You can find this widget on the System z software selling page or at the link below.

Access the widget here
  System z Advisor Newsletter

On 10th August a new newsletter - IBM System z Advisor - was launched. 

The objective of IBM System z Advisor is to provide technical software practitioners and other people interested in System z software with up-to-date news, articles and matters of interest. 

The Advisor builds on the success of the old CCR2 newsletter and further extends this concept.  For example, the Launch edition includes 3 new sections:

  • "Dear Rocky",
  • Marti's Corner
  • and Tool News
There are plans to introduce a "Business Partner Corner" later this year.   This is only the start, with other changes due in 2010.  Click on IBM System z Advisor to access, to manage your subscription and provide feedback. Click here to access the newsletter
  New Product Selection and Pricing Guide added to HATS Business Partner playbook
To assist you in estimating the pricing, and product selection for a HATS deal, the Product and Pricing Selection guide has been created and posted to the HATS BP playbook.  It explains the difference between HATS processor value unit pricing and user based pricing. It also include a simple approach for System z engagements.  The product selection guide is located under the propose column in the playbook. Click here to access the HATS playbook
  Announcing NEW Virtual Learning Topics available using the System z Software Learning Roadmap
Our Global Business Partner Community demands responsive, point-of-need learning and the ability to rapidly access learning activities to build knowledge and skill.  Because of the expanding virtual learning environments available to our community today, an interactive and easy-to-use System z roadmap was created.   The modular framework focuses on the concepts of network-centric learning that actively engages the learner and fosters an individualized learning pace.  This roadmap should be used as your guide for working towards a successful educational outcome in helping to sell and support System z software.

NEW Topics now Covered in the System z Learning Roadmap
  • Selling z/OS Qualities of Service to your CxO course.
    • Today’s CxOs are concerned about doing more with less, meeting business needs more quickly, and complying with regulations. The mainframe is the best platform for running mission-critical workload because it has evolved to run this work extremely efficiently and economically. This course will address the two key factors that must be understood when choosing a platform for deploying new and modernized business workloads: Total Cost of Ownership (TCO) and Qualities of Service (QoS), and will help you sell these to your CxO.
  • Introduction to Contracts for System z Software course.
    • This course is designed to build foundational knowledge of System z software licensing contracts, including related terminology, terms and conditions of basic IBM contracts, and the rules for using these basic contracts. The following agreements are covered in detail in this course: the IBM Customer Agreement (ICA), the International Program Licensing Agreement (IPLA), and the IBM Agreement for the Acquisition of Software Maintenance (IAASM).
  • Selling the Value of System z Software Currency course.
    • The purpose of this course is to help you identify the benefits of the software products for System z and how maintaining software currency is beneficial to customer operations. Upon completion of this module, you should be able to recognize and address common objections to staying current on software, explain why it is beneficial to customers to stay current with the latest release of software for System z, and identify the benefits of software version currency for several software products for System z.
  • Selling IT Service Management for System z course.
    • This course is designed to build foundational knowledge of Information Technology Service Management (ITSM) on System z. During this course, you will learn why selling ITSM on System z is beneficial to you as an IBM seller and the value that ITSM provides to customers. This course also explains how to include ITSM in your sales opportunities and provides several job aids and help resources.
  • Selling SOA Modernization on System z course.
    • Many IBM System z users are actively looking to derive greater returns from their mainframe investments through the use of SOA. This course introduces participants to the Service Oriented Architecture for System z and the tools, such as IBM’s Host Transformation Services (HATS) and Rational Developer for System z (RDz), to provide our customers with greater value for their companies’ applications assets.

We hope that you find this  'Roadmap for Learning' a valuable and a useful tool for System z education.  You can be assured that as new material is made available or new products are announced learning activities will be added or enhanced.  Our challenge to you is to start using this roadmap today and inform us of your learning experience, ROBERTJ@US.IBM.COM (Robert A Johnson/Raleigh).   Click here to access the Roadmap

Events

  Upcoming Conferences
2009 Conferences
More Events
  System z Software Enablement
More System z Software Enablement
  Upcoming Teleconferences & Webcasts

 Open to Business Partners, customers and IBMers

SQL tuning: the necessity, the benefits, a business case
  • Teleconference: September 1, 2009
  • This teleconference will show you a REAL LIFE business case. It proves the importance of SQL tuning. It will explain how the project was started. What techniques and strategy were used? How follow up was done, what investments where made and what the return on investment was. The results were beyond expectations, resulting in HUGE SAVINGS from the start. Whether you are a DBA or a manager, this presentation will show you how you can save money in your company in times of economical difficulties.
  • click here to register

Build compelling rich Web 2.0 user interfaces for CICS and IMS with EGL
  • Teleconference: September 2
  • Join us for this complimentary teleconference and learn how IBM’s popular Enterprise Generation Language (EGL) technology and tools, currently available in several Rational® products, including Rational Developer for z with EGL, enable faster creation of Web 2.0 applications without the pain of learning and using HTML, JavaScript, and Ajax. With this technology, new and existing applications—including mainframe and IBM i®—can be extended with richer user interfaces using Dojo and other Web 2.0 technologies. The tools also help you generate and deploy business processes to Java™ and JEE™ infrastructures. Finally, we’ll share details about a no-cost, community-focused edition of these tools. This special edition lets you acquire the technology easily, improve the skills of existing developers, and deliver modern processing now—all at no cost.
  • click here to register

IMS Auditing – who what, when, where, and how
  • Teleconference: September 8, 2009
  • Legislation has been passed requiring more focus on who is accessing corporate data assets. Key to this is being able to answer the 5 basic audit questions - who, what, when, where and how - was data accessed. IBM IMS Audit Management Expert gives auditors the insight necessary to answer those 5 questions. Learn how IMS Audit Management expert pulls together disparate data sources from different systems into a central repository and how it provides for segregation of duties without reliance on the technical personnel auditors need to monitor to prevent data tampering.
  • click here to register

Protecting Business and IT Services with the End-to-End High Availability and Automation of Tivoli System Automation.
  • Teleconference: September 10
  • Every day companies face the pressures of rapidly increasing changes in the business climate. The fast pace, fierce competition and demanding customers of today’s world require a continuously available environment to support the business. To meet these challenges, businesses are becoming more agile, more resilient, more competitive, and on demand by highly automating the availability and resiliency of their IT infrastructure. In this teleconference learn how they are taking steps to:
    • Improve performance, availability, and resiliency of the current IT infrastructure
    • Manage an increasingly complex environment while reducing IT operational costs 
    • Achieve resource efficiencies based on business policies, and without incurring extra costs 
  • click here to register

IBM implements Cognos 8 BI on System z - from inception to production in 4 months with 30,000 users
  • Teleconference: September 15
  • Join us for this one hour teleconference where IBM will share how they have been able to leverage Cognos 8 BI for Linux on System z to simplify the management and maintenance of their Business Intelligence (BI) infrastructure within the Financial Management Services (FMS) organization. FMS was able to complete a successful migration of over 30,000 users to Cognos 8 BI in less than 4 months and plans to continue to grow their users up to 47,000 by the end of this year. Within this session we will demonstrate how you can leverage Cognos 8 BI for Linux on System z to deliver a complete range of BI capabilities, quickly and efficiently while also being able to ensure the reliability, availability and security of your BI infrastructure. If you are interested in driving greater TCO out of your System z infrastructure this teleconference will provide you with compelling business examples of where Cognos 8 BI on System z can have the greatest impact.
  • click here to register

Achieve Rapid ROI with New Workloads on Systems z
  • Webcast: September 16
  • Modernization is about making your business more responsive, applications more flexible, reusable and easy to maintain. However, rewriting them can be expensive, time consuming and risky, with no guarantee that they are any better. And replacing them with packaged solutions can also be problematic because you risk losing the intellectual capital that’s buried deep in your systems. Repurposing or modernizing existing mainframe applications is both a financially sound and a time-tested approach to modifying existing assets so they can be included as part of a service oriented architecture (SOA). By modernizing your applications, you can make them more agile, flexible and robust, increasing your organization’s responsiveness to marketplace dynamics and changing business needs. 
  • click here to register

WebSphere Portal on System z: Data consolidation for patient-centric healthcare
  • Teleconference: September 17
  • Join us for this complimentary teleconference and learn how your organization can take advantage of the IBM WebSphere® Portal to improve patient care and hold the line on costs by integrating data from key clinical, supply chain and financial applications. Because it runs on System z®, the most secure platform available, you don’t introduce risk to the integrity of your private data. We’ll discuss how you can implement services, in small, manageable steps that put minimal demand on your IT resources, while giving users access to information that addresses their immediate needs.
  • click here to register

IMS and Modern Storage Subsystems
  • Teleconference: September 22
  • Modern storage subsystems are nothing like the old physical cylinder/track/record devices for which IMS was originally designed. This teleconference will provide an overview of these storage subsystems for IMS users. It will explain caching, virtualization, Parallel Access Volumes (PAV), Multiple Allegiance, Extended Address Volumes (EAV), mirroring, flash copy and other storage functions from an IMS point of view. Special attention will be given to IMS support for EAV with z/OS 1.10 which has recently been added to IMS and IMS tools. This is your chance to learn how to use these functions to improve your IMS availability and performance. 
  • click here to register

Data governance and IBM System z – Your key to business optimization
  • Webcast: September 29
  • The pressure’s on and it’s staying on. The usage, sharing and processing of electronic data continues to rapidly increase yet many corporations still complain about being data rich but information poor. C level execs are just not confident with the quality of information being used to support the decision making process. Set against this backdrop CEOs are facing increasing pressure and focus to comply with more industry, legal and financial regulations. Who is using my data, how is it being used, where is it going, how accurate is it? These are all questions which keep IT and LOB execs awake at night. Join this System z webcast and learn how the IBM Data Governance entry points can help optimize your business by helping to lower costs, manage risk and increase your profitability, business insight, business growth and competitive advantage.
  • click here to register

Application Portfolio Management: Gain business intelligence about your entire enterprise application portfolio
  • Teleconference: September 30
  • Application Portfolio Management and Project Portfolio Management are tightly linked. You need to understand what adds value to the company at the same time you determine where to invest. You judge success by what you ultimately deliver. IBM APM and PPM solutions can help you drive investment improvements in your organization at the same time developing faster and understanding what you are developing and the value. In this teleconference you’ll about recent IBM deliverables and updates including Rational Focal Point, Rational Systems Architect, Rational Insight and Rational Asset Analyzer. 
  • click here to register


View all upcoming teleconferences
© International Business Machines Corporation 2008. All rights reserved.  
 
 
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Spotlight
Information on Demand 2009 Conference

Announcing the opening of registration for the premier IBM global event featuring Information On Demand and leading-edge solutions across IBM software, hardware and services. At  Information On Demand 2009, we will host over 7000 attendees who are serious about achieving smarter business outcomes. We invite you and your customers to join us October 25 - 29, in Las Vegas at the Mandalay Bay Convention Center.


Register for IOD here!

Portal Excellence Conference 2009 - October 12-15, 2009

Join us for the IBM Portal Excellence Conference 2009 - Americas, the largest annual event dedicated to WebSphere Portal business solutions and technical strategies.


Link to the Americas Group conference

Join us at System z Expo

The IBM System z Expo is the conference devoted to the skilled professionals who support the mainframe environment. Learn the System z skills you need to support the New Enterprise Data Center, an evolutionary new model for efficient IT service delivery: virtualization, real time integration of transactions, integration and analytics, business driven services, and service oriented.   Click here to access the zExpo flyer.


Click here to acces the System z Expo site


Important Links
arrow System z Software site on PartnerWorld
arrow IBM Destination z
arrow System z Hardware site on PartnerWorld
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