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As Consumer Products and Retail companies look to the future, they will be
increasingly faced with a set of a rapidly changing marketplace. Explosive population growth, increased urbanization, an
evolving customer base and global climate and natural resource issues are combining to create daunting challenges ––
but also significant opportunities. A mass urban migration will continue to accompany this growth, as already more than 50%
of the
world’s population lives in an urban area. This trend will provide more people with access to goods and
services. However, the changing dynamics will strain the outmoded production and delivery systems of Consumer Products and
Retail organizations.
As an expanding population of consumers is poised to become tomorrow's middle class, Retail and Consumer Products
companies will need to act quickly and decisively to establish brand loyalties. At the same time, increasing consumption,
climate changes, energy shortages and other resource issues are putting pressure on production, cost and distribution. The
status quo, in short, will no longer suffice. To flourish in this rapidly changing world, companies must focus on flawless
execution in connecting with consumers, managing supply chain efficiencies and collaborating with channel partners.
The IBM Institute for Business Value recently published a full report exploring these trends and offering guidance about
how to navigate this new environment.
We invite you to read more by downloading the full report.
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The world is becoming smaller before our eyes. Previously small, regional companies are now global enterprises when factors
such as product sourcing, e-commerce, and social media are considered. In addition, the emergence of new consumer populations
around the world can scarcely be ignored.
The IdeaWatch Food eNewsletter addresses how these consumer populations
are driving change in the marketplace, and how companies need to respond to challenges in every element of the supply chain,
and among all their stakeholders around the globe.
Karen Lowe
General Manager
IBM Global Retail
Industry
Bill Gilmour
General Manager, IBM
Global Consumer
Products Industry
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